From the billboard on your work commute to the shopping cart reminder in your email, notable, everyday brands are successfully using omnichannel strategies to provide …
There’s an easy framework to writing a strong value proposition, outlined below so that you can hit all the bases when writing your own
For the beginner entrepreneur, strategizing both your marketing goals can help a small business reduce risks, save money, and make better decisions.
There are many reasons why a business owner may decide to implement or add new KPIs to their strategic plan: to monitor company health, to measure progress, to analyze patterns, to solve problems, to make adjustments, and to tackle new opportunities.
With the development of owned media throughout the years are consumers becoming overwhelmed with a bombardment of advertisements they receive every day?
One age-old debate in the matters of business is the argument between market share and profit share.
Developing a website is the best form of owned content for your brand in which you have full control of every piece of communication. It’s just that getting there can be difficult.
For those new to the idea of data visualization, don’t let it intimidate you! As a matter of fact, not much art or science is involved in the creation of simple line graphs, bar graphs, and pie charts – as long as you have factual data, of course. Here are my dos and don’ts for incorporating these kinds of charts in your next performance-based campaign report.
Our brains perform about a thousand basic operations per second, and combined with the ever-increasing availability of information and the desire for our patronage by multiple organizations, our attention spans are shrinking while we try to navigate this data overload. The use of video in our marketing efforts thus presents as a unique tool for us to leverage, using creativity and psychology in order to capture the hearts and minds of those we care about.
When we hear about persuasion and manipulation in marketing, more often than not, both concepts are lumped into the same judgments – one of deceitfulness and connivery. While there’s no doubt that the two are closely related (even using the same skills can accomplish either outcome), there is also a fundamentally ethical difference between the two.