Developing a website is the best form of owned content for your brand in which you have full control of every piece of communication. It’s just that getting there can be difficult.
Do you know your ABCDs? How to Design Effective Video Ads
Our brains perform about a thousand basic operations per second, and combined with the ever-increasing availability of information and the desire for our patronage by multiple organizations, our attention spans are shrinking while we try to navigate this data overload. The use of video in our marketing efforts thus presents as a unique tool for us to leverage, using creativity and psychology in order to capture the hearts and minds of those we care about.
Design is for Everyone: Accessibility for More Inclusive Marketing Strategies
Accessibility is not only important for legal compliance. It shouldn’t be a conversation withheld until complaints are received. Approximately 1 billion people in the world, or 15% of the world’s population, live with some form of disability.