From the billboard on your work commute to the shopping cart reminder in your email, notable, everyday brands are successfully using omnichannel strategies to provide …
Making It Among Giants With An Omnichannel Strategy
Marketing
THE STRUCTURE OF A STRONG VALUE PROPOSITION (+ EXAMPLES)
There’s an easy framework to writing a strong value proposition, outlined below so that you can hit all the bases when writing your own
ESSENTIAL COMPONENTS TO INCLUDE IN YOUR STARTUP MARKETING PLAN
For the beginner entrepreneur, strategizing both your marketing goals can help a small business reduce risks, save money, and make better decisions.
Questions to ask when creating your SMART goals
There are many reasons why a business owner may decide to implement or add new KPIs to their strategic plan: to monitor company health, to measure progress, to analyze patterns, to solve problems, to make adjustments, and to tackle new opportunities.
Finding Your Focus: Market Share or Profitability?
One age-old debate in the matters of business is the argument between market share and profit share.
Do you know your ABCDs? How to Design Effective Video Ads
Our brains perform about a thousand basic operations per second, and combined with the ever-increasing availability of information and the desire for our patronage by multiple organizations, our attention spans are shrinking while we try to navigate this data overload. The use of video in our marketing efforts thus presents as a unique tool for us to leverage, using creativity and psychology in order to capture the hearts and minds of those we care about.
The Ethos, Logos, and Pathos of Persuasion vs. Manipulation in Marketing
When we hear about persuasion and manipulation in marketing, more often than not, both concepts are lumped into the same judgments – one of deceitfulness and connivery. While there’s no doubt that the two are closely related (even using the same skills can accomplish either outcome), there is also a fundamentally ethical difference between the two.
Is Word of Mouth Still Important in 2021?
Word of mouth (WOM) is key to the success of consumer-driven businesses. Leveraging loyal consumers by delivering routinely positive experiences every time will help you create a trusted network of people who support you.
Timing a Wave: When Blue Ocean Strategies Fail
In his 2015 TedTalk, American businessman and Idealab founder Bill Gross quotes the legendary Mike Tyson: “Everyone has a plan until they get punched in …
Design is for Everyone: Accessibility for More Inclusive Marketing Strategies
Accessibility is not only important for legal compliance. It shouldn’t be a conversation withheld until complaints are received. Approximately 1 billion people in the world, or 15% of the world’s population, live with some form of disability.