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Case studies Miami

Making it in Miami: Balancing the Art and Science of Marketing

Unlike the rest of the country, South Florida presents a unique opportunity for entrepreneurs to contribute to the economy in a meaningful way. According to the Florida SBDC at FIU, Miami-Dade has the highest percentage of microbusinesses, representing 81.3% of all businesses in the county, and more than 82,000 small businesses employ 53.3 percent of Miami-Dade County’s workforce. While this makes good news for those who come from all over the country to pursue the American dream, the competitive marketplace requires entrepreneurs to find a balance between science and art to make it in Miami.