With the development of owned media throughout the years are consumers becoming overwhelmed with a bombardment of advertisements they receive every day?

This advertising fatigue is, no doubt, an increasingly difficult challenge for marketers in the digital age. While we are told the key to a successful strategy involves diversifying and combining various tactics in communicating with consumers, this can become the exact issue that makes our target audiences apprehensive towards our offerings.

Red Flag by Pocketstop evaluates how the favored communication channels by marketers – SMS, email, and social media – can be prioritized to successfully cater to consumers in a way that provides value to both parties and how the perfect strategy involves just the right balance.

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