Our brains perform about a thousand basic operations per second, and combined with the ever-increasing availability of information and the desire for our patronage by multiple organizations, our attention spans are shrinking while we try to navigate this data overload. The use of video in our marketing efforts thus presents as a unique tool for us to leverage, using creativity and psychology in order to capture the hearts and minds of those we care about.
Unlike the rest of the country, South Florida presents a unique opportunity for entrepreneurs to contribute to the economy in a meaningful way. According to the Florida SBDC at FIU, Miami-Dade has the highest percentage of microbusinesses, representing 81.3% of all businesses in the county, and more than 82,000 small businesses employ 53.3 percent of Miami-Dade County’s workforce. While this makes good news for those who come from all over the country to pursue the American dream, the competitive marketplace requires entrepreneurs to find a balance between science and art to make it in Miami.