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Do you know your ABCDs? How to Design Effective Video Ads
Our brains perform about a thousand basic operations per second, and combined with the ever-increasing availability of information and the desire for our patronage by multiple organizations, our attention spans are shrinking while we try to navigate this data overload. The use of video in our marketing efforts thus presents as a unique tool for us to leverage, using creativity and psychology in order to capture the hearts and minds of those we care about.