Showing: 1 - 1 of 1 RESULTS

The Ethos, Logos, and Pathos of Persuasion vs. Manipulation in Marketing

When we hear about persuasion and manipulation in marketing, more often than not, both concepts are lumped into the same judgments – one of deceitfulness and connivery. While there’s no doubt that the two are closely related (even using the same skills can accomplish either outcome), there is also a fundamentally ethical difference between the two.