With the development of owned media throughout the years are consumers becoming overwhelmed with a bombardment of advertisements they receive every day?
Data Visualization to Improve Your Reporting
For those new to the idea of data visualization, don’t let it intimidate you! As a matter of fact, not much art or science is involved in the creation of simple line graphs, bar graphs, and pie charts – as long as you have factual data, of course. Here are my dos and don’ts for incorporating these kinds of charts in your next performance-based campaign report.
Do you know your ABCDs? How to Design Effective Video Ads
Our brains perform about a thousand basic operations per second, and combined with the ever-increasing availability of information and the desire for our patronage by multiple organizations, our attention spans are shrinking while we try to navigate this data overload. The use of video in our marketing efforts thus presents as a unique tool for us to leverage, using creativity and psychology in order to capture the hearts and minds of those we care about.
The Ethos, Logos, and Pathos of Persuasion vs. Manipulation in Marketing
When we hear about persuasion and manipulation in marketing, more often than not, both concepts are lumped into the same judgments – one of deceitfulness and connivery. While there’s no doubt that the two are closely related (even using the same skills can accomplish either outcome), there is also a fundamentally ethical difference between the two.
Is Word of Mouth Still Important in 2021?
Word of mouth (WOM) is key to the success of consumer-driven businesses. Leveraging loyal consumers by delivering routinely positive experiences every time will help you create a trusted network of people who support you.
Timing a Wave: When Blue Ocean Strategies Fail
In his 2015 TedTalk, American businessman and Idealab founder Bill Gross quotes the legendary Mike Tyson: “Everyone has a plan until they get punched in …
Design is for Everyone: Accessibility for More Inclusive Marketing Strategies
Accessibility is not only important for legal compliance. It shouldn’t be a conversation withheld until complaints are received. Approximately 1 billion people in the world, or 15% of the world’s population, live with some form of disability.
How Publix Made Shopping a Pleasure
I’m convinced the sudden influx of out-of-state migrants this year wouldn’t have been such a big deal to Floridians had new residents never questioned the …
Making it in Miami: Balancing the Art and Science of Marketing
Unlike the rest of the country, South Florida presents a unique opportunity for entrepreneurs to contribute to the economy in a meaningful way. According to the Florida SBDC at FIU, Miami-Dade has the highest percentage of microbusinesses, representing 81.3% of all businesses in the county, and more than 82,000 small businesses employ 53.3 percent of Miami-Dade County’s workforce. While this makes good news for those who come from all over the country to pursue the American dream, the competitive marketplace requires entrepreneurs to find a balance between science and art to make it in Miami.