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Design Marketing

Do you know your ABCDs? How to Design Effective Video Ads

Our brains perform about a thousand basic operations per second, and combined with the ever-increasing availability of information and the desire for our patronage by multiple organizations, our attention spans are shrinking while we try to navigate this data overload. The use of video in our marketing efforts thus presents as a unique tool for us to leverage, using creativity and psychology in order to capture the hearts and minds of those we care about.


The Ethos, Logos, and Pathos of Persuasion vs. Manipulation in Marketing

When we hear about persuasion and manipulation in marketing, more often than not, both concepts are lumped into the same judgments – one of deceitfulness and connivery. While there’s no doubt that the two are closely related (even using the same skills can accomplish either outcome), there is also a fundamentally ethical difference between the two.

Case studies Miami

Making it in Miami: Balancing the Art and Science of Marketing

Unlike the rest of the country, South Florida presents a unique opportunity for entrepreneurs to contribute to the economy in a meaningful way. According to the Florida SBDC at FIU, Miami-Dade has the highest percentage of microbusinesses, representing 81.3% of all businesses in the county, and more than 82,000 small businesses employ 53.3 percent of Miami-Dade County’s workforce. While this makes good news for those who come from all over the country to pursue the American dream, the competitive marketplace requires entrepreneurs to find a balance between science and art to make it in Miami.